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IBM 000-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Unica Campaign Architecture and Components | - Installation and configuration
|
| Topic 2: Segmentation and Targeting | - Target list generation
|
| Topic 3: Campaign Design and Flowcharts | - Campaign structure
|
| Topic 4: Performance, Optimization, and Reporting | - Campaign optimization
|
| Topic 5: Offers and Treatment Management | - Treatment rules
|
IBM Unica Campaign V8.5 Sample Questions:
In a Unica Campaign installed environment, there is a requirement to track responses from a new audience level. Which tables need to be created for the new audience level?
- A. Contact History table, Response History table and Segment Membership table
- B. Contact History table and Detailed Contact History table
- C. Contact History table and Response History table
- D. Contact History table, Detailed Contact History table, Response History table and Segment Membership table
Correct Answer: D 🗳️
A Select process in a flowchart is connected to the previous Snapshot process by a dotted line. The dotted line represents what type of relationship?
- A. An incorrectly configured Snapshot process.
- B. A data dependency where the Select process won't run until the data is available from the completed Snapshot process
- C. A Snapshot process which is outputting its data to a general table.
- D. A time dependency where the Select process won't run until the Snapshot process finishes.
Correct Answer: D 🗳️
An administrator gave a user access to two different roles in two different security policies. In one role, the user is granted access to function A.
In the other role, the user is denied access to function A.
What will happen when the user accesses function A?
- A. Based on the aggregation on permissions during evaluation by the Unica Platform, an error message will appear indicating that morepermissions need to be defined, since the two permissions in the two roles conflict with one another.
- B. Nothing happens, the administrator will need to perform additional tasks.
- C. Based on the aggregation on permissions during evaluation by the Unica Platform, the user will be granted access to function A since theaccess was granted in one of the roles.
- D. Based on the aggregation on permissions during evaluation by the Unica Platform, the user will be denied access to function A since theaccess was denied in one of the roles.
Correct Answer: D 🗳️
For Unica Campaign server to be installed as a Windows service, which directory path needs to be included in the user PATH variable in Windows?
- A. <CAMPAIGN_HOME>\bin
- B. <CAMPAIGN_HOME>\install
- C. <CAMPAIGN_HOME>\conf
- D. <CAMPAIGN_HOME>\security
Correct Answer: A 🗳️
How does the Unica Campaign server access system tables residing in an Oracle database? It uses:
- A. Oracle's native client connection.
- B. a JDBC type 4 db connection.
- C. a ODBC type 4 db connection.
- D. SQL*Plus.
Correct Answer: A 🗳️
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