SAP C_C4HMC92 (SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation) Exam is designed to test an individual's knowledge and understanding of the SAP Marketing Cloud solutions. SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation certification is ideal for IT professionals who are involved in the implementation of SAP Marketing Cloud applications in their organizations. C_C4HMC92 exam tests the candidate's ability to configure and manage SAP Marketing Cloud solutions, as well as their knowledge of the underlying technology and architecture.
SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation (C-C4HMC92) Certification Exam is a globally recognized certification that validates a candidate's ability to implement and configure SAP Marketing Cloud (1902) solutions. Successful candidates prove their expertise in areas such as implementation techniques, integration strategies, data management, and system administration. SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation certification is suitable for SAP professionals with previous experience in project implementation and system configuration.
SAP Marketing Cloud (1902) is a cloud-based marketing automation solution that helps businesses to engage with their customers and deliver personalized experiences across all channels. It provides a unified view of customer data that can be used to create targeted marketing campaigns, track customer behavior, and analyze campaign performance. The SAP C_C4HMC92 certification exam is designed to test your knowledge of the SAP Marketing Cloud solution and your ability to implement it in a real-world environment.
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SAP C_C4HMC92 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Dynamic Customer Profiling | >12% | - Predictive Studio and Score Builder - Data model and enhancement - Best Record concept - Sentiment engagement |
| Topic 2: Segments, Campaigns and Journeys | >12% | - Marketing permissions and suppression rules - Segmentation modeling - Campaign categories and execution - Personalized content creation - Target group types |
| Topic 3: Extensibility | 8% - 12% | - Configuration extensions - Extensibility options - Custom fields and logic |
| Topic 4: Lead and Account Based Marketing | <8% | - Account-based marketing setup - Lead stage definition - Lead processing and tracking |
| Topic 5: Analytics and Reporting | <8% | - White space analysis - Marketing Executive Dashboard - Standard reports and KPIs |
| Topic 6: Commerce Marketing | <8% | - Re-marketing scenarios - Product and offer recommendations - Webshop segmentation |
| Topic 7: Onboarding and Getting Started | 8% - 12% | - Initial configuration - Core functionality introduction - System overview and navigation |
| Topic 8: Marketing Planning and Performance | <8% | - Planning model setup - Budget and spend planning - Marketing calendar |
| Topic 9: Administration Tasks | 8% - 12% | - Workflow setup - Self-service configuration - Contact anonymization - Marketing object lifecycle - User and role management |
| Topic 10: Integration and Data Upload | 8% - 12% | - Integration with SAP Cloud for Customer - Integration error monitoring - Data upload and replication - Standard integration scenarios - Integration with SAP Commerce Cloud |
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