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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) has expanded into 15 new countries andneeds to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

A) Leverage Multilingual Content Blocks.
B) Leverage Enhanced Dynamic Content.
C) Leverage templates with AMP script.

2. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A) Pending tab in Content Builder
B) Tracking tab in Journey Bulkier
C) Overview tab in email Studio

3. Northern TrailOutfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?

A) Send Classification and Subscriber Attributes
B) Sender Profile and AMP script Lookup
C) DeliveryProfile and AMP script Lookup

4. Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A) An automation that Imports subscriber data regularly and updates key data extensions
B) An automation that deletes old data extensions, emails, and reports
C) An automation that contains several recurring emails and decisioning points

5. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) Auto-Suppression Lists
B) Bounce Mail Management
C) List Detective

Solutions: