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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

A) Track
B) Cube
C) Data Manipulation
D) Analytical/Optimization

2. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?

A) Segmentation
B) Switching
C) Filtering
D) Mapping

3. In Unica Campaign, what segment type is a reusable list of contacts (such as customers, accounts, or households) that you can use in the Select process as input?

A) Sample
B) Flowchart
C) Smart Chart
D) Template

4. What is the first thing a customer should do before creating a campaign in Unica Campaign?

A) Create the Mail List.
B) Design the campaign on paper and determine the goals for the campaign.
C) Create strategic segments.
D) Create the offers, mail list, and call list.

5. In Unica Campaign, what is a single marketing communication or message called that you assign to a cell and send to targeted groups?

A) Response
B) Offer
C) Campaign
D) Segment

Solutions: