Salesforce PDX-101 exam is designed to validate a digital marketer's knowledge of Pardot Lightning App, a powerful marketing automation tool that enables businesses to engage with their customers at scale. PDX-101 exam is a must-have for any digital marketer looking to hone their skills in marketing automation and gain a competitive edge in the industry.
Salesforce PDX-101 exam covers a range of topics related to the Pardot Lightning app, including email marketing, lead management, ROI reporting, and automation tools. In order to pass PDX-101 exam, candidates must have a strong understanding of how to set up and manage campaigns within the Pardot Lightning app, as well as how to track and measure their effectiveness. They must also be familiar with the various automation tools available within the app, and be able to use them to streamline their marketing efforts.
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Salesforce PDX-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio & Automation | 15% | - Choosing automation tools - Building and managing engagement programs - Program logic and actions |
| Topic 2: Email Marketing & Personalization | 20% | - Campaign creation and delivery - Email templates and sending domains - Dynamic content and HML |
| Topic 3: Lead Qualification & Scoring | 15% | - Defining qualification criteria - Scoring and grading models |
| Topic 4: Pardot / Account Engagement Basics | 15% | - Role and terminology in digital marketing - System administration and settings - Lightning App enablement and navigation |
| Topic 5: Salesforce Integration & Reporting | 15% | - Pardot-Salesforce sync and campaigns - Custom analytics and ROI tracking - Dashboards and performance reports |
| Topic 6: Lead Generation & Management | 20% | - Visitors and prospects tracking - Forms, landing pages, and completion actions - Segmentation and dynamic lists |
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