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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

Which part of the communication development process should be handled by in-house communication professionals?

A. Video production and web programming
B. Strategy and project management
C. Speech writing and newsletter writing
D. Crisis and emergency communications

Question 2

What is the main advantage of in-house communication resources for a company?

A. In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.
B. An in-house communication team can handle large-scale projects when needed.
C. In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.
D. An in-house communication team is more cost-effective than relying on external resources.

Question 3

Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

A. It builds connections and fosters collaboration.
B. It will provide a location for employee profiles.
C. It will be a place to share company information.
D. It offers an online marketplace.

Question 4

In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A. Better media relationships.
B. Confidence is enhanced.
C. They understand what to say and when.
D. Consistently positive media coverage.

Question 5

The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A. accurate graphics in all our communications.
B. procedural instructions in all our communications.
C. strategic content in all our communications.
D. legal choices in all our communications.

Solutions: