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Google Display Exam Practice Test Sample Questions:

1. Some advertisers would like to target YouTube through Google AdWords. There are two tools
available for these types of advertisers: the placement tool and what other tool?

A) Google Content Network analysis tool
B) Traffic estimator tool
C) Video targeting tool
D) Keyword tool

2. Terry wants to create a YouTube ad for her company, but she wants to use location-based
targeting the ad based on location. In YouTube, what term is assigned to such targeting?

A) Demographics
B) Geo-targeting
C) Geo-caching
D) Nation targeting

3. Which bidding type is most suitable for driving traffic to a site with ads?

A) Cost-per-click
B) Cost-per-acquisition
C) Cost-per-thousand impression
D) Cost-per-visit

4. You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A) Check the ad creative and the landing page to make sure they are well matched.
B) Increase bidding for successful sites.
C) Verify that your conversion code is set up correctly.
D) Evaluate performance of campaign regularly.

5. Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service. Which one of the following targeting options would be the best for Carl?

A) Carl should target France, write the ad in French, and allow Google to translate the ad.
B) Carl should target either France or display his ad in English - he cannot do both.
C) Carl should target the country of France and display his ad in English.
D) Carl should target the country of France and target the language of English.

Solutions: