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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. What tool is being used in the image below?

A) Website Optimizer tool
B) Wonder Wheel tool
C) Site and Category Exclusion tool
D) AdWords Editor tool

2. You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A) Check the ad creative and the landing page to make sure they are well matched.
B) Increase bidding for successful sites.
C) Verify that your conversion code is set up correctly.
D) Evaluate performance of campaign regularly.

3. Ted wants to place an advertisement into an online game. Is this possible with the Google Content Network?

A) No, video ads can only be inserted into videos.
B) Yes, Google AdWords can include click to play ads through the Google Gadgets.
C) No, Google AdWords and YouTube do not address video games.
D) Yes, Google AdWords can use in-stream video ads in online games.

4. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A) Cost per conversion
B) Cost per acquisition
C) Cost per click
D) Cost per 1,000 impression

5. Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?

A) Play rate
B) Clicks
C) Conversions
D) Clickthrough rate

Solutions: