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NEW QUESTION 62
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
- A. Goal target statistics are stored in a data extension.
- B. Each contact is assigned an individual goal.
- C. Goals are created to evaluate journey performance.
- D. Goals can act as exit criteria.
- E. Contacts are evaluated against the goal after a wait activity.
Answer: C,D,E
NEW QUESTION 63
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?
- A. Transparent Data Encryption
- B. Field level Encryption
- C. Key Management
- D. Tokenized Sending
Answer: D
NEW QUESTION 64
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. A journey can be connected to one or more Campaigns.
- B. The DM administrator Profile is required to access Distributed Marketing.
- C. Messages can be sent to Contacts, Leads, and Person Accounts.
- D. Default options can be set up for the greeting in the email.
- E. Business users can select any email at time of send.
Answer: A,C,E
NEW QUESTION 65
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
- A. Measures
- B. SQL Queries
- C. Journey
- D. Data Filters
Answer: A
NEW QUESTION 66
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
- A. Journey Data is used for the Decision Split.
- B. Contract Data is used for the Decision Split.
- C. Filter Contacts are enabled to refine the audience.
- D. Entry Source attributes are available in Journey Settings.
Answer: A
NEW QUESTION 67
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Advanced Audit Trail
- B. Single Sign on Authentication
- C. IP Whitelisting
- D. Field Level Encryption
Answer: C
NEW QUESTION 68
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. Multiple brand logos must be accommodated in an email header
- B. A new sender profile needs to be leveraged for sending transactional emails
- C. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
- D. NTO requires SSL certificate configurations for Content Builder and Portfolio images
Answer: C
NEW QUESTION 69
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?
- A. Join
- B. Wait Until Date
- C. Engagement Split
- D. Einstein STO
Answer: A
NEW QUESTION 70
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. The option to convert a qualified Lead to a Contact.
- B. Flexibility to wait based on duration or a specific time.
- C. The ability to send an email to a Salesforce audience.
- D. Native execution of a Server-side JavaScript activity.
Answer: A
NEW QUESTION 71
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?
- A. Send Logging is available for A/B tests
- B. Data retention settings is specified
- C. Send logging is enabled for the send
- D. Correct Send Log template is selected
Answer: C
NEW QUESTION 72
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
- A. Move the Import definition to its own automation and include a notification email address
- B. Move the File Transfer to its own automation and include a notification email address
- C. Update the automation to include a notification email address for Runtime Errors
- D. Update the Import definition to include a notification email address
Answer: D
NEW QUESTION 73
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
- A. Only active email subscriber are counted.
- B. Synchronized contacts are only counted after sending
- C. Mobile subscribers are not counted as contacts.
- D. There are overlapping contacts in each of the channel
Answer: A
NEW QUESTION 74
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Studio > Email > Subscribers > All Subscribers
- B. Analytics Builder > Reports > Email Send Report
- C. Email Studio > Email > Tracking > Sends
- D. Contact Builder > All Contacts > Email
Answer: B
NEW QUESTION 75
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. Content
- B. Engagement
- C. Authentication
- D. List Hygiene
Answer: C
NEW QUESTION 76
While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?
- A. Reset all user passwords to force new tokens
- B. Apply the marketing Cloud for AppExchange User option as well
- C. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
- D. Apply the appropriate user mappings in the CRM configuration.
Answer: D
NEW QUESTION 77
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
- A. Each email consumes five super messages when sending below a certain threshold.
- B. MobilePush was enabled by mistake, which consumes Super Messages when not in use.
- C. The majority of NTO's subscriber base is in the United States.
- D. A multiplier is applied to each SMS message based on the destination country
Answer: A
NEW QUESTION 78
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