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NEW QUESTION # 76
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
- A. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
- B. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
- C. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
- D. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
Answer: C
Explanation:
Explanation
To send a series of welcome messages on behalf of the brand with an optimized send time to new customers who are sent to Marketing Cloud via an hourly batch file drop, Northern Trail Outfitters should use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning. Automation Studio is a tool that allows marketers to automate tasks and workflows using different activities, such as importing files, filtering data, or sending emails. Journey Builder is a tool that allows marketers to create personalized customer experiences across different channels and platforms using different activities, such as sending emails, updating data, or optimizing send time. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5
NEW QUESTION # 77
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers
- A. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- B. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
- C. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- D. The consultant should enable deep linking in the Marketing Cloud Connect configuration.
Answer: C,D
NEW QUESTION # 78
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- D. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
Answer: D
NEW QUESTION # 79
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Personalization strings map to attributes or data extension fields.
- B. Words or phrases used may trigger spam filters.
- C. Grammar and spelling in the email text is correct.
- D. Each content block specified in a dynamic content rule exists.
- E. Correct syntax is used on any AMPscript in the email's code.
Answer: A,D,E
NEW QUESTION # 80
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?
- A. One parent BU and three child BUs with their own Sender Authentication Packages.
- B. One parent BU and two child BUs with their own Sender Authentication Packages.
- C. One parent BU and one child BU
- D. One parent BU with three additional private domains.
Answer: A
NEW QUESTION # 81
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)
B)
C)
D)
- A. Option B
- B. Option D
- C. Option A
- D. Option C
Answer: C
NEW QUESTION # 82
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
- A. Salesforce Campaign Entry Source on the Lead Object
- B. Salesforce Data Entry Source on the Contact Object
- C. Welcome Email Configuration on the Account Object
- D. Salesforce Data Entry Source on the Account Object
Answer: D
NEW QUESTION # 83
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
- A. API User checkbox is selected
Administrator & Marketing Cloud Administrator roles are applied. - B. API User checkbox is deselected, all available roles are assigned to user.
- C. API User checkbox is selected, no roles are assigned to user.
- D. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
Answer: A
NEW QUESTION # 84
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. A parent business unit for each franchise owner
- B. One business unit.
- C. One parent business unit and a child business unit for each franchise owners
- D. One parent business unit and a child business unit for franchise owners.
Answer: D
NEW QUESTION # 85
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different
data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- D. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: D
NEW QUESTION # 86
What action should be taken to increase subscriber engagement? (Choose two.)
- A. Increase the use of dynamic content in emails.
- B. Adopt a Cart Abandonment Email Campaign.
- C. Increase volume of emails to a wider audience.
- D. Introduce more identity verification steps in check out process.
Answer: A,B
NEW QUESTION # 87
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers
- A. SQL Query Activity
- B. Synchronized Data Extensions
- C. Filter Activity
- D. Salesforce Reports
Answer: A,B
NEW QUESTION # 88
Northern Trail Outfitters and its subsidiaries use Sales Cloud and marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Marketing Cloud Connect
- B. Distributed Marketing
- C. Distributed Sending
- D. Einstein Content Selection
Answer: B
Explanation:
Explanation
To unify the messaging and branding of communications while still allowing personalization and timing of campaigns, Northern Trail Outfitters and its subsidiaries should use Distributed Marketing. Distributed Marketing is a tool that allows marketers to create consistent and compliant messages in Marketing Cloud and distribute them to Sales Cloud or Service Cloud users for sending. Distributed Marketing allows Sales Cloud or Service Cloud users to personalize and schedule messages based on their customer interactions and preferences. References:
https://help.salesforce.com/s/articleView?id=sf.mc_dm_distributed_marketing.htm&type=5
NEW QUESTION # 89
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. Why do they require 10 years of historical data in Marketing Cloud?
- B. Does their License include support for REST APIs?
- C. Does their License include the Large Data Extensions feature?
- D. How many API calls are included in their License?
Answer: A,D
NEW QUESTION # 90
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's dat
a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Define Goal, Send Email, Wait, Decision Split
- B. Random Split, Send Email, Wait, Define Goal
- C. Define Goal, Update Contact Data, Send Email, Wait
- D. Update Contact Data, Wait, Send Email, Join
Answer: C
NEW QUESTION # 91
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'
- A. Create an exclusion list with the known email addresses.
- B. Create an auto-suppression list populated with subscriber keys.
- C. Populate a list using a query to exclude the subscriber key.
- D. Create an auto-suppression list populated with the known email addresses.
Answer: D
Explanation:
Explanation
An auto-suppression list populated with the known email addresses can be used to ensure none of these competitors receive their emails. An auto-suppression list is a type of exclusion list that prevents subscribers from receiving certain types of messages based on criteria such as email address, subscriber key, or domain.
References: https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5
NEW QUESTION # 92
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Give users the Administrator Role so they can see all of the data.
- B. Use the File Transfer Activity to import data into each BU.
- C. Create a local copy of the product data in each BU.
- D. Share data extensions from the top-level BU.
Answer: A
NEW QUESTION # 93
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?
- A. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
- B. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
- C. Create and send to a sendable data extension containing those needed fields using a query activity.
- D. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
Answer: C
Explanation:
Explanation
To send an email with 10 personalized fields from multiple data extensions to an audience of over one million subscribers, Northern Trail Outfitters should create and send to a sendable data extension containing those needed fields using a query activity. A query activity can join and filter data from multiple data extensions and populate a sendable data extension with the required fields for personalization. This will improve the email send performance and avoid timeouts or errors. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm&type=5
NEW QUESTION # 94
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?
- A. Filename is automatically passed to Import Activity with File Drop Automations
- B. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
- C. Check the 'Use filename from Automation' checkbox
- D. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
Answer: D
NEW QUESTION # 95
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Configure the phone field in Salesforce as US locale.
- B. Format the phone field in Salesforce as +l[phonenumber],
- C. Select 'US' as the sending country in SMS activity.
- D. Select 'Normalize Phone Number* in Journey settings.
Answer: B
Explanation:
Explanation
To send SMS messages to contacts located in the United States using a Salesforce entry event in a journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the country code for the United States and [phonenumber] is the 10-digit phone number without any spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending.
Normalizing phone numbers in journey settings only applies to mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers from Salesforce entry events. Selecting 'US' as the sending country in SMS activity only affects how opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they are formatted for Marketing Cloud. References:
https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_journey_settin
https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywords.htm&t
https://help.salesforce.com/articleView?id=admin_phoneformat.htm&type=5
NEW QUESTION # 96
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Build an email as one image, with all text saved in the brand font.
- C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- D. Build an email using multiple images, with all text saved in the brand font.
Answer: A
NEW QUESTION # 97
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be:
* Imported into a staging data extension.
* Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- D. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: D
Explanation:
No file transfer required because there is no file encryption required.
NEW QUESTION # 98
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?
- A. Upgrade the Marketing Cloud Account to ConnectedApp Authentication.
- B. Filter target audiences based on mapped profile attributes to reduce Bulk API calls.
- C. Share Sales Cloud user licenses across Marketing Cloud users.
- D. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud.
Answer: A
NEW QUESTION # 99
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
- B. Scheduled Automation > File Transfer > Import > Series of Query Activities
- C. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
- D. Triggered Automation> Import > Data Extension Extract > Marketing Journey
Answer: A
Explanation:
Explanation
This end-to-end process will efficiently deliver the desired result of importing the data from the data lake instance, segmenting it, and then executing the daily sends. The scheduling of the Automation will allow the process to run each day at 3 a.m., and the Import Activity will import the generated file. The data can then be segmented using a series of Query Activities and the emails can be sent using a series of Sends.
Reference: https://help.salesforce.com/articleView?id=mc_es_automation_studio_overview.htm&type=5
NEW QUESTION # 100
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