Real C-C4H225-11 dumps - Real SAP dumps PDF in here [Nov-2021]
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SAP C-C4H225-11 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Analytics and Insights 8% - 12% | Describe Analytics and Revenue Analitics, Channel Analytics. |
| Campaign Management > 12% | Explain VCE, ESL, CRM ads, Mobile Engage push and In app, Automations (AC and Interactions) Open Time content, Web Channel, Predict, SMS. |
| Product Overview 8% - 12% | Explain how the Strategic Dashboard helps measure the impact of marketing campaigns, how to categorize the customer base based on value, what Tactics are used for. Explain the basics of contact segmentation, what channels are availabe for marketing users. What kind of ecommerce integrations are available? What are product recommendations for? What are the ways to measure results? Trend reporting, bounce management, allowlists, User management. |
| Data Collection and Contact Management > 12% | Explain Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding. |
| Data Integrations Advanced > 12% | Explain SAP Emarsys Customer Engagement API, platform integrations, product data integration, sales data onboarding. |
| Account Creation and Settings > 12% | Describe DNS settings, SSL certificates, Email channel setup and compliance, account security settings |
NEW QUESTION 42
The Health Check dashboard shows a web behavior error and a data source consistency error. Where you can find more information? Note: There are 2 correct answers to this question.
- A. Predict Recommendations widget
- B. Predict Data Sources page
- C. Database Growth widget
- D. Inspector bookmarklet
Answer: B
NEW QUESTION 43
What do you use to personalize the First Name field with fallback text if the field is empty? Note: There are 2 correct answers to this question.
- A. Personalization token
- B. Emarsys Scripting Language
- C. Link Editor
- D. Manage optional content
Answer: A,B
NEW QUESTION 44
You want to import sales data into Smart Insight on a regular basis. What is the recommended frequency?
- A. Real-time
- B. Daily
- C. Weekly
- D. Hourly
Answer: B
NEW QUESTION 45
You need to update some existing contacts records using the SAP Emarsys Customer Engagement API.
What is the correct method to use?
- A. PUT
- B. GET
- C. DELETE
- D. POST
Answer: A
NEW QUESTION 46
In your test campaign, only 50% of push messages are delivered. The error message states "Invalid push token". What do you do?
- A. Add iOS and Android platform-specific values for your messages.
- B. Check the SDK version in your app.
- C. Create a silent push message.
- D. Check your segmentation criteria and only include push-enabled users.
Answer: D
NEW QUESTION 47
What is the purpose of relational data?
- A. To add new products to SAP Emarsys Customer Engagement
- B. To automate multi-channel marketing programs
- C. To display SAP Emarsys Customer Engagement recommendations
- D. To improve personalization and segmentation
Answer: D
NEW QUESTION 48
You are building an abandoned cart program that uses a discount voucher. You don't want any users to receive more than 1 voucher in a 30 day period. There are wait nodes in the program that spam multiple days. Which participation setting do you need?
- A. Contacts can enter this program again 30 days and 0 hours after exiting it.
- B. Contacts can enter this program again 30 days and 0 hours after entering it.
- C. Contacts can enter this program only once, ever.
- D. Contacts can enter this program any time, even if they are still in it.
Answer: A
NEW QUESTION 49
You just had a new product range added to your online store and you want to target your VIP clients with a one-off multi-channel promotional program. Which entry node do you use?
- A. Target segment - segment
- B. Form - registration form
- C. Entry from program
- D. Recurring filter - every 1 day(s)
Answer: C
NEW QUESTION 50
You want to update your contact database. Which of the following options are recommended when it comes to uniquely identifying contacts? Note: There are 3 correct answers to this question.
- A. Use date of birth.
- B. Use an SAP Emarsys Customer Engagement internal ID.
- C. Use first name and last name.
- D. Use an external ID.
- E. Use email address.
Answer: B,D,E
NEW QUESTION 51
Sarah left a product in her cart on your website. You'd like to build an automated customer journey so that she completes her purchase. Which trigger option from the list below do you need to use in your Interactions program?
- A. Product catalog update
- B. Web Extend event
- C. Wishlist event
- D. Mobile event
Answer: B
NEW QUESTION 52
You receive a call from the marketing team saying they need to make a decision about a campaign to collect new contacts with an SAP Emarsys Customer Engagement form. Is it possible to check the number of new contacts who signed up via an active SAP Emarsys Customer Engagement registration form?
- A. Yes, under the Shopify Customer Registration event in a Tactic.
- B. Yes, under Analytics > Registrations > Per Contact Source.
- C. Yes, under Management > Forms Settings.
- D. No, the Registrations report is not shown in real time.
Answer: B
NEW QUESTION 53
Which of the following apply to the msrp field in the product data file? Note: There are 3 correct answers to this question.
- A. The currency is not included.
- B. The comma (,) is always used as the decimal mark.
- C. The msrp value must be higher than the price for it to appear in the recommendation.
- D. It is the original price of the product.
- E. It is a mandatory field.
Answer: A,C,D
NEW QUESTION 54
Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? Note: There are 2 correct answers to this question.
- A. Automated installation of the Web Extend data collection scripts on your Shopify themes
- B. Automated installation of the Web Recommender template in your webshop
- C. Automated creation of Interactions programs for Shopify events
- D. Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement
Answer: A,D
NEW QUESTION 55
Which of the following describe Automation Center programs and Interactions programs? Note: There are 2 correct answers to this question.
- A. Interactions programs can be used for campaigns that should be sent in real time as a reaction to customer activities.
- B. Automation programs can be used for automated multiple-step, multi-channel programs for one-off or recurring lifecycle campaigns.
- C. Automation Center programs always ignore the opt-in status.
- D. The only difference is that Interactions programs have different entry points.
Answer: A,B
NEW QUESTION 56
Why is the Sales Data API the preferred method for sending sales data to Smart Insight?
- A. It provides real-time validation of the file.
- B. The data is usable more quickly in the UI.
- C. The columns can be sent in any order.
- D. It provides support for custom columns.
Answer: B
NEW QUESTION 57
You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message appears saying "Too few contacts". How is this possible? Note: There are 2 correct answers to this question.
- A. The audience was archived.
- B. The audience is updated on a daily basis only.
- C. The network audience was created but the transfer of the contacts failed.
- D. The network audience was created but there are not enough contacts.
Answer: B,D
NEW QUESTION 58
You want to filter all contacts who made their last purchase on Black Friday. Which filter is correct?
- A. Days since last engagement
- B. Spent in the last 24 months
- C. Order(s) made X days ago
- D. Days since last purchase
Answer: D
NEW QUESTION 59
How are List-unsubscribes generated?
- A. A recipient opts out by using the Unsubscribe link in the email footer.
- B. A recipient opts out by using the Unsubscribe link in the email header.
- C. A recipient opts out by using the List-unsubscribe button at the top of the email client.
- D. A recipient changes his or her newsletter information in the account profile.
Answer: C
NEW QUESTION 60
In which node can you choose filters and conditions such as "Country equals US"?
- A. Didn
- B. Quick filter
- C. Email behavior check
- D. Filter switch
Answer: B
NEW QUESTION 61
For which platforms does SAP Emarsys Customer Engagement provide a standard connector? Note:
There are 2 correct answers to this question.
- A. WooCommerce
- B. BigCommerce
- C. Shopify
- D. Magento
Answer: C,D
NEW QUESTION 62
Some web recommender widgets can be placed on any page in your website. What are some examples of these widgets? Note: There are 2 correct answers to this question.
- A. Also-bought widget
- B. Home widget
- C. Personal widget
- D. Last-purchase widget
Answer: A,B
NEW QUESTION 63
What data collection commands does Web Extend support? Note: There are 3 correct answers to this question.
- A. SetCustomerId
- B. SetPassword
- C. Review
- D. Purchase
- E. Go
Answer: A,D,E
NEW QUESTION 64
You are an account owner. You are asked to add a new administrator with access to Smart Insight.
Which user role do you select?
- A. Operator
- B. Account owner
- C. Administrator
- D. BI administrator
Answer: D
NEW QUESTION 65
Which of the following can you only perform in Advanced Scheduling? Note: There are 2 correct answers to this question.
- A. You can select a time zone for scheduling.
- B. You can schedule test launches one after another.
- C. You can schedule emails to be sent in the future.
- D. You can schedule versions for A/B testing.
Answer: B,C
NEW QUESTION 66
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