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Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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What is the duration of the PDT-101 Exam
- Passing Score: 67%
- Length of Examination: 90 minutes
- Format: Multiple choices, multiple answers
- Number of Questions: 60
Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Salesforce Integration | 20% | - Campaign and lead/contact sync - Pardot-Salesforce connector configuration - Bi-directional data synchronization - Custom field mapping and sync rules |
| Topic 2: Email Marketing and Content | 15% | - Email templates and personalization tags - Dynamic content and A/B testing - Email deliverability and compliance - Email performance reporting |
| Topic 3: Automation and Lead Nurturing | 25% | - Form handlers and landing pages - Engagement programs and drip campaigns - Page actions and custom redirects - Automation rules and completion actions |
| Topic 4: Prospect and List Management | 15% | - Static, dynamic, and test lists - Segmentation rules and filters - Prospect records and visitor tracking - Scoring and grading models |
| Topic 5: Pardot Administration and Overview | 15% | - Pardot account setup and navigation - Email domains and authentication - Recycle bin and data governance - User management, roles, and security |
| Topic 6: Reporting and Analytics | 10% | - Pardot campaign and ROI reporting - Visitor and prospect activity reports - Integration with Salesforce reports |








