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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Integrated Operations
B) Decisioning
C) Awareness
D) Execution

2. What is global visibility of purchase transaction required for?

A) Cross-channel fulfillment.
B) Merchandise assortment management.
C) A & B
D) Cross-channel returns management.

3. What are Smarter Commerce 'Sell' Offerings focused on?

A) Up-sell potential via outbound calling centers and automated dialers.
B) Optimize the customer experience, regardless of touchpoint, or mode of access.
C) Integrating the supply chain in order to support the selling process.
D) Driving the customer to the preferred enterprise sales channel.

4. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer returns, customer purchases, customer order changes.
B) Customer demographics, customer geography, customer affluence.
C) Customer potential, customer transaction capture, customer fulfillment.
D) Customer insight, customer value strategy, customer & partner engagement.

5. One key capability required for effective service delivery scheduling is?

A) Cross-partner coordination/ management
B) Cross-docking to achieve supply chain service levels
C) Network optimization
D) Multi-channel selling

Solutions: