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The MB-220 certification exam is an excellent option for individuals interested in pursuing a career as a Microsoft Dynamics 365 Marketing Functional Consultant. MB-220 exam tests your knowledge and skills in marketing automation, lead management, email marketing, event management, and insights and analytics using Microsoft Dynamics 365 marketing capabilities.
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Create and Manage Marketing Emails | 15-20% | - Implement email Personalization and dynamic content - Configure email settings and delivery - Design and create marketing emails - Preview, test, and validate emails |
| Topic 2: Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Create and manage static segments - Use segment insights - Build segment queries and filters |
| Topic 3: Analyze Insights and Manage Events | 10-15% | - Review marketing insights and analytics - Set up event registration and sessions - Manage event webinars and waitlists - Create and manage marketing events |
| Topic 4: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing resources and assets - Set up marketing configurations - Configure marketing settings and org units - Manage marketing users and teams |
| Topic 5: Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing forms - Create and publish marketing pages - Implement progressive profiling - Configure form and page elements |
| Topic 6: Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Configure journey tiles and triggers - Design and create customer journeys - Set up branching and conditions |
| Topic 7: Manage Leads and Scoring | 10-15% | - Create and configure lead scoring models - Manage lead lifecycle stages - Implement lead scoring rules - Automate lead qualification and distribution |
| Topic 8: Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Manage contact lifecycle and preferences - Create and manage companies - Import and deduplicate contacts |








