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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting and Analytics | - Performance Measurement
|
| Topic 2: Email Marketing | - Email Creation and Delivery
|
| Topic 3: Marketing Automation | - Engagement Programs
|
| Topic 4: Prospect Management | - Data Model and Segmentation
|
| Topic 5: Maintenance and Best Practices | - System Optimization
|
| Topic 6: Account Engagement Administration | - Configuration and Setup
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
A) LenoxSoft added location based criteria
B) LenoxSoft must add prospect to a dynamic list
C) LenoxSoft uses location based scoring categories .
D) LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
2. What factors are involved in determining email deliverability?
A) Whitelist
B) CAN-SPAM
C) Domain Keys
D) Sender Policy Framework (SPF)
E) Sender ID
3. LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?
A) Email Preference Center and Dynamic Public List
B) Static Public List and Automation Rule
C) Salesforce Engage and CRM Visible List
D) Email Preference Center and Static Public List
4. LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers
A) Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
B) Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
C) Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
D) Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
5. Which is true about Visitor Filters?
A) You can't filter your own company IP
B) You can filter by a hostname
C) You can filter by a hostname wildcard
D) You can the filter by IP
E) Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,C,D | Question # 3 Answer: D | Question # 4 Answer: B,D | Question # 5 Answer: B,C,D,E |
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