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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Account Engagement Administration | - Configuration and Setup
|
| Topic 2: Reporting and Analytics | - Performance Measurement
|
| Topic 3: Prospect Management | - Lead Lifecycle Management
|
| Topic 4: Marketing Automation | - Engagement Programs
|
| Topic 5: Email Marketing | - Email Creation and Delivery
|
| Topic 6: Maintenance and Best Practices | - System Optimization
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. Which is true about Visitor Filters?
A) You can't filter your own company IP
B) You can filter by a hostname
C) You can filter by a hostname wildcard
D) You can the filter by IP
E) Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
2. LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?
A) Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
B) Manually create and map custom fields in Marketing Cloud Account Engagement.
C) Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
D) Enable custom field creation via the Salesforce Connector.
3. Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]
A) Case
B) Opportunity
C) Account
D) Order
4. How many Engagement Programs can run at one time
A) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
B) Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
C) Always 100
D) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
5. What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]
A) You can only create 50 custom fields in Marketing Cloud Account Engagement.
B) Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
C) The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
D) Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
Solutions:
| Question # 1 Answer: B,C,D,E | Question # 2 Answer: B | Question # 3 Answer: B,C | Question # 4 Answer: D | Question # 5 Answer: C |








