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IBM Unica Campaign V8.5 Sample Questions:

1. A specialist is running Unica Campaign using Oracle WebLogic as web application server. The specialist configures WebLogic's JDBC data source for Campaign system tables and tests the data source by using "Test Configuration" or "Test Data Source" button. Which two of the following conditions are necessary for this to be successful?

A) The JDBC URL needs to be properly configured.
B) The Unica .war or .ear files must be deployed and running.
C) The classpath in the setDomainEnv script needs to be set correctly.
D) The ODBC settings need to have been correctly configured.
E) The JNDI name needs to be set to UA_SYSTEM_TABLES.

2. A customer has been frustrated with the inflexibility with their current Unica Campaign solution. it involves many hours of repetitive data entry work. Campaign's current configuration does not reflect how the customer actually does business. Most importantly, 95% of every attribute is a hidden static offer attribute which causes a time-consuming and repetitive workflow.
What recommend changes will eliminate much of the repetitive work required for the customer's offer?

A) Parameterize offer attributes in the template so the attribute default value can be changed depending on the created offer. Finally, when the offer containing the parameterized attributeis associated with a cell in a flowchart, the user can accept or change the default value entered for the offer.
B) Redesign offer so they can moved from static offer to a smart offer list. Set up the smart offer lists to be the contents of a particular folder, then the customer can simply add or remove offers to and from that folder to modify the offers given out each time a Campaign is run.
C) Use the Campaign's target Cell Spreadsheet (TCS) in a top-down method. Define the Target Cells and offers, and then add the flowcharts and assign the target cells as needed.
D) Redesign offer so they are more useable. Separate the offer attributes and identify whichattributes can become cell level attributes which can be managed through a campaign TCS. Increase the use of parameterized offer attributes to allow for easier administration of offers and increased usability.

3. For Unica Campaign server to be installed as a Windows service, which directory path needs to be included in the user PATH variable in Windows?

A) <CAMPAIGN_HOME>\bin
B) <CAMPAIGN_HOME>\install
C) <CAMPAIGN_HOME>\conf
D) <CAMPAIGN_HOME>\security

4. A campaign user has come to the specialist indicating that one particular flowchart is taking too long to run, and they need help finding the bottleneck. What are the most logical first steps to try to isolate the actual bottleneck(s)?

A) The specialist needs to ask the user a sequence of questions about all of the flowcharts such as how many records do they select initially, howmany segment boxes do they have, and how many output records do they write per day.
B) The specialist should request that the user monitor the performance of the database because it's most likely a database problem.
C) The specialist needs to send the user a re-sizing questionnaire, since this means the user's system is undersized.
D) The specialist needs to ask for a copy of that flowchart's log file and the flowchart template file, and use it to begin the initial assessment of thesituation.

5. When creating an offer template, a Unica Campaign specialist needs to ensure that the offers created subsequently using this offer template can be grouped together and rolled-up for reporting purposes. This can be achieved by?

A) Grouping all relevant offers in the designated folder and its sub folders so that they can be rolled up during reporting.
B) Grouping by offer codes assigned to offers created using the same template.
C) Following a naming convention so that similar offer names are assigned to related offers and hence offers are grouped by name
D) Creating a custom attribute to group the offers together and roll-up based on that attribute.

Solutions: