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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug needs to know what the final cost of the newsletter would be.
B) Doug would need to know the value of the newsletter.
C) You can't track the ROI if there's nothing for sale as a result of the conversion.
D) Doug needs to know the product cost of the client, to find the return on investment.

2. Nancy is a Google AdWords consultant for several clients. One of her clients has asked Nancy to create one of each report that Google offers. How many Google AdWords reports can Nancy create for this client?

A) 3
B) 19
C) 17
D) 11

3. The maximum CPA set by an advertiser gets exceeded. What could be the possible cause of it?

A) The conversion rate was higher than predicted.
B) The conversion rate was constant.
C) The conversion optimizer is bidding on many-per-click conversions.
D) The conversion rate was lower than predicted.

4. Which of the following labels allows you to customize your own conversion type?

A) View of a key page
B) Sign-ups
C) Other label
D) Leads

5. You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

A) Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.
B) Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
C) Create one campaign for all of their products to maximize ad exposure.
D) Create a campaign based on their products and use placements to target their audience.

Solutions: