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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You have searched Google and have noticed that your advertisement is not appearing. You've
checked the billing information and confirmed the ad approval status and confirmed that your ad is approved and being billed properly. What other tool can you use to help resolve the problem with your ad not appearing?

A) Google Pack
B) Google Analytics Tool
C) Ads Diagnostic Tool
D) Webmaster Tools

2. Which of the following is used to describe the return on investment for Google AdWords
campaigns?

A) Return on keyword spend
B) Return on Ad Spend
C) Return on bounce rate
D) Return on Ad Investment

3. Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

A) The company will pay for each click to watch the video.
B) The company will pay for each click on the video that leads a user to the destination websit e.
C) The company will pay for each click on the video's stop button, as video ads are being playing automatically.
D) The company will pay for each click to watch the video, as long as the person watches the video in its entirety.

4. Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

A) Open the ad page and then choose the Settings tab to edit where the ad will appear.
B) Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
C) Open the campaign page and then choose the Settings tab to edit where the ad will appear.
D) Open the campaign page and then choose Search Listings to edit where the ad will appear.

5. Which of the following settings limits the number of times your ads appear on the Display Network to a unique user?

A) Ad rotation
B) Bidding option
C) Ad scheduling
D) Frequency capping

Solutions: